Rádio Gaúcha FM 93.7 has widened its lead in Grande Porto Alegre, with an audience up 3.81% in the latest IBOPE round. According to the trade site Tudo Rádio, which reported the results on 26 October 2026, the station now draws more than double the audience of the second-placed FM.
The bigger surprise sits one rung down: Rádio Caiçara jumped from third to second and ended a four-year run by Atlântida as vice-leader. Here is what the numbers show, and what they do not.
Key takeaways
- Rádio Gaúcha FM 93.7 has led Grande Porto Alegre for more than 11 years and grew 3.81% in the July–September 2026 round.
- Caiçara FM 96.7 rose 1.01% and took second place from Atlântida FM 94.3.
- The gap between Caiçara and Atlântida is under 300 listeners per minute, so the order could flip again.
- Continental FM, Grenal FM, 88.7 and Alegria FM all posted gains.
What do the latest Rádio Gaúcha ratings say?
The data comes from IBOPE and covers about 30 FM stations in Grande Porto Alegre. The base is 05h to 00h, FM plus web, all days and locations. The current round runs from July to September 2026 and is compared with June to August 2026.
Across the whole FM dial, listening rose almost 0.7% from the previous round. Gaúcha grew far faster than the market, which is why its lead got bigger rather than just holding.
The audience is measured in listeners per minute, meaning the average number of people tuned in during a typical minute. It is not the same as total reach, which counts everyone who tuned in at least once.
Who moved up and who moved down?
The top of the table, as reported by Tudo Rádio:
| Rank | Station | Change |
|---|---|---|
| 1 | Rádio Gaúcha FM 93.7 | +3.81%, leader for over 11 years |
| 2 | Rádio Caiçara FM 96.7 | +1.01%, up from 3rd |
| 3 | Atlântida FM 94.3 | Lost second place after four years |
| 4 | 104 FM 104.1 | Top 5 for the fourth round in a row |
| 5 | Rádio 92 FM 92.1 | +0.87%, top 5 for the second round |
Further down, Continental FM 98.3 grew 3.97% and moved from seventh to sixth. Grenal FM 95.9 rose 3.00%, Rádio 88.7 gained 7.95%, and Alegria FM 92.9 added about 6.2%. Liberdade FM 104.9 grew almost 9.5% and climbed one position.
Why does Rádio Gaúcha keep winning?
The ratings do not explain causes, so this part is context and opinion. Gaúcha is a news, talk and sports station, a format that tends to be habit-forming: commuters tune in for traffic, news and football coverage, and stay.
The station is also old. According to Wikipedia, it was founded in February 1927 and is the oldest broadcaster in Rio Grande do Sul still operating. It belongs to Grupo RBS and sits at the head of a network with four owned stations and more than 140 affiliates in the state.
Its AM signal was switched off on 21 July 2021, and the brand now lives on FM 93.7 and digital platforms. The ratings base includes the web, so streaming listeners count too. My read: that move did not cost it listeners, since the lead has kept growing.
Is the second place battle really that close?
Yes. The gap between Caiçara and Atlântida is under 300 listeners per minute, which is small enough to be swallowed by sampling error in any survey. Treat the new order as a snapshot, not a verdict.
Fourth and fifth are also tight, with Rádio 92 narrowing the gap to 104 FM. Behind Continental, Antena 1 FM 89.3 trails its rival for that position by roughly 400 listeners per minute.
What happens next
The next IBOPE round will show whether Caiçara can hold second place or Atlântida takes it back. Stations will use these numbers in sales pitches to advertisers, so expect each one to promote its best slice of the data.
One caution: Tudo Rádio is a trade outlet summarising the ratings, and stations often publicise their own results. For full tables, check the survey provider directly.
FAQ
How long has Rádio Gaúcha led Porto Alegre?
Tudo Rádio says FM 93.7 has been the leader for more than 11 years in Grande Porto Alegre.
Who is second in the ranking?
Rádio Caiçara FM 96.7 took second place in the July–September 2026 round, ahead of Atlântida FM 94.3 by under 300 listeners per minute.
Does the ranking include online listening?
Yes. The reported base is FM plus web, from 05h to 00h, all days and locations.
Next step: if you follow Brazilian media, bookmark the next IBOPE round and compare the Caiçara and Atlântida gap yourself.
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